Privacy policy

Controller

IDEAL GENIUS ADVANCE SRL, tax ID 37213946, Șos. Olteniței nr. 113, bl. 27, sc. 3, et. 8, ap. 108, camera 1, Sector 4, București, 041304, email contact@purceas.com.

Visitors

We record, in aggregate and in our own system, search terms, filters, product views and clicks to shops — no IP address, no device identifiers, nothing linked to a person. Our infrastructure provider (Cloudflare) processes IP addresses technically to deliver and secure the site.

Google Analytics 4 (only with your consent)

If you accept statistics, we load Google Analytics 4 (Google Ireland Ltd.) to see which pages are useful. Legal basis: consent (Art. 6(1)(a) GDPR), withdrawable any time via “Cookie preferences”. We send only events without personal data (search, product view, click to shop, assessment request). Without consent, Google Analytics is not loaded at all. Retention at Google: 14 months.

Price alerts

Email, product and target price, to send the alert you asked for (consent, confirmed by link). Kept until you stop the alert, then deleted within 30 days.

Assessment requests

Name, email, optional phone, company and website — to answer you (consent and pre-contractual steps). Kept 24 months after the last contact unless a contract follows.

Portal users

Email, optional name, organisation role, account activity log and company details — to provide the service, security and invoicing (contract, legitimate interest, legal obligation). Session cookie strictly necessary, 30 days.

Processors

Cloudflare, Inc. (hosting, databases, transactional email, AI), Google Ireland Ltd. (GA4, with consent), Stripe Payments Europe Ltd. (payments), Google (only if a shop connects Merchant Center). Transfers outside the EEA rely on standard contractual clauses.

Your rights

Access, rectification, erasure, restriction, portability, objection and withdrawal of consent at contact@purceas.com. We answer within one month. You may complain to the Romanian authority ANSPDCP (dataprotection.ro).